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Thursday, May 28, 2015

Martina McBride Just Owned A Dude Who Said Female Country Artists Shouldn't Be On The Radio

Go, Martina, go.

Fact: Martina McBride is an incredible country singer. Fact: Martina McBride is also a badass.

Fact: Martina McBride is an incredible country singer. Fact: Martina McBride is also a badass.

Michael Loccisano / Via Getty Images

If you want to make ratings in Country radio, take females out. The reason is mainstream Country radio generates more quarter hours from female listeners at the rate of 70 to 75%, and women like male artists. I'm basing that not only on music tests from over the years, but more than 300 client radio stations. The expectation is we're principally a male format with a smaller female component. I've got about 40 music databases in front of me and the percentage of females in the one with the most is 19%. Trust me, I play great female records and we've got some right now; they're just not the lettuce in our salad. The lettuce is Luke Bryan and Blake Shelton, Keith Urban and artists like that. The tomatoes of our salad are the females.

You know who wasn't happy with that statement? Martina Badass McBride.

You know who wasn't happy with that statement? Martina Badass McBride.

Theo Wargo / Via Getty Images

In a passionate Facebook post, Martina wrote exactly what was not cool about Hill's thinking:

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Facebook: martinamcbride


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